Take Your Business to New Heights
40 YEARS OF STRATEGY, VISION AND INNOVATION FOR THE MICE AND HIGH-END TRAVEL MARKETS
With over 40 years of experience, Eureka MICE International is your strategic partner for reaching high-level international buyers in the MICE sector.
Our global team combines insight, innovation and advanced promotional tools to support your success.
We stay ahead of the curve by constantly monitoring the market and working alongside buyers to spot new trends. This enables us to shape your strategy with the most effective and competitive marketing approaches.
Our tailored services are designed to boost your commercial potential. From high-impact B2B and B2C formats to exclusive promotional actions, everything we do is focused on results.
Over the years, we’ve supported both public and private players in building their market presence. We’re proud to share our expertise to help you grow with purpose — and make your offer stand out where it matters.
Why choose Eureka MICE?
Because we don’t just operate in the market —
we study it, interpret it, and shape strategies that anticipate change.
To support our clients with insight and results, we’ve built three dedicated knowledge platforms:
The research and strategy hub dedicated to the European congress market.
It offers structured analysis, insights, and forecasting to help stakeholders navigate change and seize new opportunities.
A curated observatory on the high-end MICE and experiential travel sectors.
It highlights emerging trends, buyer expectations, and destination positioning strategies.
A searchable archive collecting all publications, studies, and insights produced by Eureka MICE International — including reports, newsletters, presentations, and editorial content from both CIU and The Luxury MICE Brief.
